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Менеджер по продукту

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Дата: 12.04.2018

Местоположение: Москва, RU

Компания: Kaspersky Lab

We are looking for a Lifecycle Marketing Manager to influence on the collaboration between our products and users:

 

Functions:

  • Develop lifecycle consumer strategy, optimize it, keep up-to-date
  • Manage production of full scope of B2C lifecycle-related materials (in-product messages (IPMs), e-mails, news, etc.) based on the strategy for various products/projects - in close coordination with other teams and/or creative/production agency(-ies)
  • Work on project briefs interacting with relevant internal stakeholders to ensure all required information is taken into account & included
  • Perform QA, making sure all materials conform to brand guidelines, corporate visual identity, technical specifications of both internal and external systems/platforms and tools.
  • Make sure all performance analytics is implemented and related statistics is gathered and presented to the relevant internal stakeholders - for further optimization of the produced materials

 

Requirements:

Education and Experience:

  • 5-7 years of experience in CRM related areas with strong focus on lifecycle management, and digital production in general
  • Experience in IT/telecom or online services
  • Experience in working with international advertising agencies as senior account manager/traffic manager, production manager generating the great variety of materials is a big plus

Personal Skills:

  • You’re analytical, strategic, creative, a good writer, team player, good in front of customers, literate in performance measurement techniques
  • You have excellent project management skills including use of PM software
  • You have the ability to influence cross-functional teams without formal authority
  • You’re fluent in English

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