Mobile push notifications and IPM communication (Mobile CRM)
- Initiating tasks for product marketing and design teams to provide text and visual assets for campaigns
- Close cooperation with regional marketing teams for better texts and assets localization
- Working with HTML markup (basic knowledge is required)
- Setting up and editing of in-app marketing campaigns and push notifications in CRM system/Firebase
- Testing campaigns implementation together with product growth teams
- Research and testing of marketing ideas and hypothesis for messaging content and tone, CTA, audience segment
- Communication funnel data collection and analysis
AppStore Optimization
- Initiating tasks for product marketing and design teams to provide text and visual assets for AppStore/Google Play
- Search keyword analysis, building and updating of semantic core for apps
- AB/testing of icons, screenshots, videos, description of apps for funnel improvement
AppStore Publishing
- Setting up in-app purchases, prices,
- Uploading and verification of store metadata
- Publication of app store listing updates in coordination with the Launch team
- Setting up app distribution in new countries/territories
Requirements:
- You can work at least 30 - 35 hours a week (preferably between 10:00-18:30);
- English – Upper-intermediate, both speaking and writing;
- Basic knowledge in marketing, PR, SMM;
- You are interested in UX;
- You want to develop in the field of mobile applications.