eCommerce Acquisition Manager
Temporary position
Key Responsibilities
1. Core Media Management (Display, PSM, OLV)
- Oversee core media lines, including Display, PSM, and OLV.
- Explore and test new platforms and traffic sources (including in-app platforms) to expand reach.
- Evaluate performance, develop and implement optimization strategies.
- Manage communication with agencies in Russia, Kazakhstan (and potentially Belarus).
- Monitor campaign launches: participate in the creation of creative assets, verify technical compliance, and ensure timely delivery of materials to agencies.
- Collect interim and final performance reports.
- Ensure the availability of all necessary applications and adherence to payment deadlines.
- Negotiate additional contract terms and conditions in response to evolving advertising regulations.
2. Mobile Product Support
- Plan and oversee launches for mobile products in accordance with the 2026 strategy.
- Assess campaign effectiveness, propose and implement optimization measures.
- Collaborate on creative development, ensure technical compliance, and manage asset delivery to agencies.
- Compile interim and final campaign reports.
3. PetKa Product Support
- Manage media presence for PetKa across Display, PSM, and affiliate channels.
4. e-SIM Product Support
- Manage media presence for e-SIM across Display, PSM, and affiliate channels.
5. Affiliate Channel Management
- Support standard affiliate offers, plan and execute special fixed-price placements (including promo and bundle support, and participation in partner festivals).
- Onboard and manage new webmasters.
6. Cross-Functional Collaboration
- Partner closely with the PPC team to maximize synergies between paid search initiatives and other digital marketing activities.
- Collaborate with Marketing and Brand teams to ensure messaging alignment, consistency with overall brand strategy, and support for joint campaigns.
- Work with the Analytics Team to track KPIs, interpret data insights, and drive data-informed decision-making.
Requirements
- Deep familiarity with Digital Media channels and industry best practices.
- Entrepreneurial mindset with a strong, data-driven approach.
- Highly result-oriented and performance-focused.
- Excellent command of English (both verbal and written).
- Strong overall communication and interpersonal skills.
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